We believe the time has come to rethink our “throw-away” consumption culture.
b3 was founded to spark and accelerate a movement to end our dependence on single-use containers.
We are a group of very ordinary people,
with a not-so-ordinary commitment to self-determination,
and an extraordinary passion for protecting the environment.
We believe in action.
We believe in individual and collective responsibility.
We believe that when communities work together, we can achieve monumental change.
To end the use of single-use containers as a way of life.
Build a platform that empowers businesses and consumers to pull in the same direction, and that enables everyone to choose reusable containers for all their business and lifestyle needs.
Establish a global community founded on our common desire to make a difference, where the rejection of disposable containers is the new normal.
Harness the collective power of the community to achieve significant momentum, sustained impact, and lasting change to our “throw-away” consumption culture.
We integrate technology with commonplace products to tackle environmental problems caused by single-use containers through community engagement, starting with single-use cups and bottles.